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A B O U T


Founded by me, Emily Lynam, in my kitchen. My mission is to help people reduce stress and gain a healthy body and mind through natural fragrance and nourishing products. I am proud to say the products are cruelty-free, vegan, ethically sourced, eco-friendly and 100% natural. 

I struggled for years to find clean, high quality, natural and affordable products. I found that the chemicals in synthetic fragrance were irritating my skin and eyes. I searched for an alternative and when I couldn't find it, I decided to make my own. My friends and family started using my products and commented on how natural fragrance helped them feel better and boosted their emotional wellbeing. I  launched Yougi in 2019 with the support of 'Back her Business' crowdfunder. 

A core value of Yougi is transparency around ingredients. I know how difficult it can be to understand ingredient lists so I explain everything that goes into the products. You know exactly what my products are made of and what their benefits are. Every ingredient that I use in the product is there for a specific therapeutic reason. The products have an emphasis on high-quality food-grade ingredients, knowing that everything we put on our skin quickly absorbs into our bodies. All of the formulas are created and tested on me and never on animals. Say hello, I love to collaborate - emily@yougilondon.com