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New Romantic

An open, heady floral: damask rose with rose geranium and palmarosa, over a base of sandalwood. From a memory of Jaipur at dusk, for the long bath and the hour kept for no one else.

A reed diffuser bottle with pale yellow liquid, a pink label reading 'yougi', and four natural reed sticks, styled on stacked stone blocks with a pink rose and petals against a warm beige textured wall with soft diagonal shadows.

Add to bag · £24

New Romantic Reed Diffuser

New Romantic, for the room an evening slows in. Damask rose, rose geranium and palmaros...

New Romantic candle lit in frosted white glass, with rose petals and sandalwood

Add to bag · from £18

New Romantic Candle

New Romantic is an intoxicating floral, heart-opening and full of promise. Damask rose,...

The New Romantic kit box open beside a vase of pink roses, echoing the damask rose in the blend

Add to bag · from £39

Candle-Making Kit · New Romantic

New Romantic is damask rose over sandalwood and cedarwood, with rose geranium, palmaros...

Eco soy wax flakes falling into a hand at the Yougi studio, the wax that comes in the refill kit

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Refill Candle-Making Kit

For the vessel you already have.

New Romantic Essential Oil · Yougi London

Add to bag · from £15

New Romantic Essential Oil

The New Romantic blend, neat. Damask rose, Rosa damascena, with rose geranium and palma...

Emily Lynam smiling with a tray of blending vials in the Yougi studio

Inside the studio

Every formula blended by Emily.

Every blend is made in batches small enough to finish by hand: poured as candles, filled as diffusers, bottled as oils. Batch numbers on every vessel. Every scent tested in a real room, not a lab.

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Also from Yougi

The same scent, a different form.

Soothe and Happy are each made three ways: candle, reed diffuser and pure essential oil.

The blend, lit

Scent without the flame

Pure essential oils

The blend, neat