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Private events · Brand activations

Activations with scent at the centre.

In-store experiences, launch-week workshops and custom blends, designed around your brief.

A scent for every sofa colour for Loaf. A country-hotel evening for Porsche. A 120-person event for TikTok. Co-branded labels and boxes from 100 candles.

Selected work

What a private event looks like.

Four examples from the last year. Each was co-designed with the team and scented around the brief.

A country-hotel evening for Porsche.
Client retreat · Porsche

A country-hotel evening for Porsche.

Yougi hosted at a country hotel for Porsche's client-experience programme. A private candle-making evening, with each guest blending their own scent around the brief of the weekend.

Country hotelOff-site residential
Private hostingBrand experience
Yougi essential oil blends, a reed diffuser and the Huda Beauty diffuser workshop card, at the Huda Beauty event
Brand activation · Huda Beauty

One hundred diffusers, for a Huda Beauty launch.

A launch activation for Huda Beauty, hosted for one hundred guests in a single sitting. Each blended a signature scent from eight essential oils: cherry, warm spice, vanilla and white floral. Then set it into a reed diffuser to take home. Emily designed the blend; the Yougi team ran the room.

100 guestsOne sitting
A diffuser eachBlended and boxed
Yougi essential oils and perfumer's flasks on a steel bench with scent-wheel placemats, in front of a Nike Air Max branded wall
VIP event · Nike

A perfume table for Nike's VIP guests.

A scent event for Nike, built around an Air Max moment and hosted for their VIP guests. Each blended their own perfume from the Yougi oil library, at a steel bench set into the branded space. Made on the night, worn out the door.

VIP guestsNike Air Max
A perfume eachBlended on the night
The Yougi studio set for the Oura Ring influencer event: trestle table laid with oils and placemats, lit shelves behind
Influencer event · Oura Ring

Pulse-point blends for Oura Ring.

An influencer event for Oura Ring. Each guest blended an aromatherapy roller ball from the Yougi oils, a pulse-point scent chosen for how they wanted to feel. Made in the room, carried out on the wrist.

Influencer eventOura Ring
A roller-ball eachPulse-point blend

A selection of brands and clients we've worked with.

PorscheTikTokNikeLoafTriumphDr. HauschkaZookiCliphairHuda Beauty
What you'll make

The formats.

Candle Making

Candle Making

A 170g candle in eco soy wax, scented with essential oils and poured by hand. The most-booked format for first-timers.
From £47 pp1 hour
Bespoke Scent Candle

Bespoke Scent Candle

Blend a scent of your own from the oil library, then pour it into a 170g candle. No two candles leave the same.
From £52 pp1 hour 30
Perfume Making

Perfume Making

Notes, families and blending, with essential oils and absolutes. Leave with two 15ml perfumes in roller balls.
From £49 pp1 hour 30
Aromatherapy Roller Ball

Aromatherapy Roller Ball

A 15ml pulse-point blend, built to settle, lift or focus. The shortest format, and the easiest to run at your venue.
From £42 pp1 hour
Soap Making

Soap Making

Scent, dried flowers and natural colour. You pour four soaps of your own, each one different if you like.
From £42 pp1 hour 15
Reed Diffuser

Reed Diffuser

Blend a scent for the room and set it in a reed diffuser. Part craft, part scent work.
From £49 pp1 hour 30
Bath Bombs & Steamers

Bath Bombs & Steamers

Natural ingredients and a blend of essential oils. Two bath bombs or three shower steamers, made by hand.
From £45 pp1 hour 15
How it comes together

Four steps, four weeks.

Most private events are designed and delivered within a month of first enquiry. Rush bookings are possible; longer lead-times let us build something more considered.

The brief.

You tell us the occasion, the group, the vibe, the rough budget. We'll call if the brief needs a conversation.

The proposal.

Within two working days, a costed proposal with venue options, format, timings and scent direction.

The design.

Once confirmed, Emily designs the workshop around the group. Custom scent briefs, co-branded packaging if needed.

The event.

Your Yougi tutors arrive, set up, host, tidy. You walk into a ready room. Your guests walk out with something they made.

How custom can the scent be?

Fully. Emily designs the blend to the brief, from more than 30 essential oils.

What can carry our brand?

Labels, boxes and gift cards, from 100 candles. Branded print takes four to six weeks.

Where can you host?

Our two London studios, your retail space, your office or a venue, UK-wide.

What does it cost?

Priced on the brief. A costed proposal follows within two working days.

Start here

Tell us about your event.

The more detail you can give us, the better the proposal. We reply to every enquiry within two working days.

Or email Emily and the events team directly at info@yougilondon.com.

Enquire →