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Private events & brand collaborations

Host a private workshop.

Private workshops and bespoke events for teams, brands and groups. At our London studios, at your venue, or remote.

Forty public workshops a week already run out of our Marble Arch and Whitechapel studios. Private bookings run alongside them: custom-designed, fully hosted, end-to-end.

What you'll make

Ten ways to spend the session.

Every private event is built around one of these. All materials included, 100% natural, and everyone takes home what they made. Prices are per person for groups of ten or more: larger groups bring the price down, and the proposal sets out exact pricing.

Candle Making

Candle Making

A 170g candle in eco soy wax, scented with essential oils and poured by hand. The most-booked format for first-timers.
From £47 pp1 hour
Bespoke Scent Candle

Bespoke Scent Candle

Blend a scent of your own from the oil library, then pour it into a 170g candle. No two candles leave the same.
From £52 pp1 hour 30
Perfume Making

Perfume Making

Notes, families and blending, with essential oils and absolutes. Leave with two 15ml perfumes in roller balls.
From £49 pp1 hour 30
Aromatherapy Roller Ball

Aromatherapy Roller Ball

A 15ml pulse-point blend, built to settle, lift or focus. The shortest format, and the easiest to run at your venue.
From £42 pp1 hour
Soap Making

Soap Making

Scent, dried flowers and natural colour. You pour four soaps of your own, each one different if you like.
From £42 pp1 hour 15
Reed Diffuser

Reed Diffuser

Blend a scent for the room and set it in a reed diffuser. Part craft, part scent work.
From £49 pp1 hour 30
Bath Bombs & Steamers

Bath Bombs & Steamers

Natural ingredients and a blend of essential oils. Two bath bombs or three shower steamers, made by hand.
From £45 pp1 hour 15
Wreath Making

Wreath Making

A 30cm fresh spruce wreath, layered with eucalyptus, berries, pine cones and dried fruit. Tied by hand, carried home in a gift bag.
From £65 pp1 hour 15
Festive Candles

Festive Candles

A 180g festive candle in eco soy wax, poured into a copper glass vessel. Five winter blends to choose from, Peace to Forest Bathing.
From £55 pp1 hour
Eco Decorations

Eco Decorations

Six soy wax decorations, set with dried fruit, spices and seasonal leaves. When Christmas is over, they melt down as wax melts.
From £55 pp1 hour 30
Where

At our studios, at yours, or remote.

Three ways to host. The cost and complexity shift across them: we'll price the best option on the brief.

Option one

At Marble Arch, west London.

31 Connaught Street, London W2

Our flagship shop and studio on Connaught Street, a few minutes from Marble Arch. Best for smaller private groups, intimate birthdays, client entertainment. Up to fourteen guests around the main table.

Capacity · 8–14 guests

See the studio →
Option two

At Whitechapel, east London.

53 Fashion Street, London E1

Our dedicated workshop space. Larger layout, more flexibility, better for team events, hen parties, activations and summer bookings. Up to thirty-five guests.

Capacity · 8–35 guests

See the studio →
Option three

At your venue.

Your office · Your rooftop · Your retail space

We pack the studio and come to you. Used for corporate summer parties, in-store activations, launch programmes, off-site team days. Works UK-wide, with travel priced separately.

Capacity · Flexible

The difference

We run two programmes.

Our public calendar runs around forty sessions a week across the two London studios: open booking, small groups, every major format.

Alongside that, we run private events for teams, brands and groups who want the studio to themselves. A private booking is designed with you, priced on the day, and hosted by the same team that runs the public classes.

See the public calendar →
40+Public workshops a week

Across Marble Arch and Whitechapel, every format.

150+Private events a year

Teams, brands, birthdays, hens, activations and more.

A selection of brands and clients we've worked with.

PorscheTikTokNikeLoafTriumphDr. HauschkaZookiCliphairHuda Beauty
Selected work

What a private event looks like.

Four examples from the last year. Each was co-designed with the team and scented around the brief.

A country-hotel evening for Porsche.
Client retreat · Porsche

A country-hotel evening for Porsche.

Yougi hosted at a country hotel for Porsche's client-experience programme. A private candle-making evening, with each guest blending their own scent around the brief of the weekend.

Country hotelOff-site residential
Private hostingBrand experience
Yougi essential oil blends, a reed diffuser and the Huda Beauty diffuser workshop card, at the Huda Beauty event
Brand activation · Huda Beauty

One hundred diffusers, for a Huda Beauty launch.

A launch activation for Huda Beauty, hosted for one hundred guests in a single sitting. Each blended a signature scent from eight essential oils: cherry, warm spice, vanilla and white floral. Then set it into a reed diffuser to take home. Emily designed the blend; the Yougi team ran the room.

100 guestsOne sitting
A diffuser eachBlended and boxed
Yougi essential oils and perfumer's flasks on a steel bench with scent-wheel placemats, in front of a Nike Air Max branded wall
VIP event · Nike

A perfume table for Nike's VIP guests.

A scent event for Nike, built around an Air Max moment and hosted for their VIP guests. Each blended their own perfume from the Yougi oil library, at a steel bench set into the branded space. Made on the night, worn out the door.

VIP guestsNike Air Max
A perfume eachBlended on the night
The Yougi studio set for the Oura Ring influencer event: trestle table laid with oils and placemats, lit shelves behind
Influencer event · Oura Ring

Pulse-point blends for Oura Ring.

An influencer event for Oura Ring. Each guest blended an aromatherapy roller ball from the Yougi oils, a pulse-point scent chosen for how they wanted to feel. Made in the room, carried out on the wrist.

Influencer eventOura Ring
A roller-ball eachPulse-point blend
How it comes together

Four steps, four weeks.

Most private events are designed and delivered within a month of first enquiry. Rush bookings are possible; longer lead-times let us build something more considered.

The brief.

You tell us the occasion, the group, the vibe, the rough budget. We'll call if the brief needs a conversation.

The proposal.

Within two working days, a costed proposal with venue options, format, timings and scent direction.

The design.

Once confirmed, Emily designs the workshop around the group. Custom scent briefs, co-branded packaging if needed.

The event.

Your Yougi tutors arrive, set up, host, tidy. You walk into a ready room. Your guests walk out with something they made.

How many guests can you host?

At Marble Arch, eight to fourteen. At Whitechapel, eight to thirty-five. At your venue, as many as the space holds: we've hosted a 120-person event for TikTok at their London office.

How far in advance do we need to book?

Four weeks is comfortable. Two weeks is possible. Same-week is rare but not impossible: ask.

Can we have a custom scent?

Yes. For brand activations and collaborations, we design custom blends to match the brief. For birthday and hen bookings, guests build their own scent from the Yougi library.

Do you travel outside London?

Yes. We've hosted events in Manchester, Edinburgh, Bristol and beyond. Travel is priced separately and depends on venue and group size.

Can we brand the packaging?

Yes, at volumes from 100 candles up. Co-branded labels, custom boxes and branded gift cards are all available. Lead time is typically four to six weeks for branded print.

Do you offer remote / virtual workshops?

Yes. We ship a kit to each guest and run the workshop over Zoom or Teams, led by an on-screen tutor. Popular for distributed teams and international offices.

Start here

Tell us about your event.

The more detail you can give us, the better the proposal. We reply to every enquiry within two working days.

Or email Emily and the events team directly at info@yougilondon.com.

Enquire →