The Journal
Notes from the workshop.
A monthly letter from Emily and the Yougi team. Sourcing stories, scent guides, and the occasional slow Sunday read.
Featured
· The craft
Behind the Scenes: How Yougi Ensures Purity and Quality
In a market flooded with wellness products, it is fair to be sceptical. Not everything labelled natural is natural, and not every scented product tells you what is really inside it. Yougi is built on the opposite instinct: know exactly what goes in, and be able to explain it. ...
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Recent notes.
The Hidden Truth About Toxins in Candles & How to Find Non-toxic Candles
Emily Lynam
Mindful Manufacturing Is The New Luxury
Emily Lynam
Your Clean Fragrance Contains Hidden Synthetic Chemicals
Emily Lynam
Natural vs. Clean vs. Traditional: What’s the Difference in Fragrance?
Emily Lynam