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Meet Emily: Founder of Yougi, Fragrance Industry Disruptor and Wellness Business Owner

Meet Emily: Founder of Yougi, Fragrance Industry Disruptor and Mindful Business Owner When you think of the birth of a fragrance company created to help its customers to reconnect, you may imagine that it came from a place of pure love and empathy. Whilst this is true of Yougi, it’s also true to say that the business came to be thanks to a hell of a lot of frustration! Mainly on the part of our founder, Emily Lynam, towards the fragrance and skincare industries. As an introduction to Emily and the waves she’s causing, we wanted to dedicate a blog post telling you her story. We’ll explore how she went from climbing the corporate ladder to committing to creating high-quality,...

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Three Simple but Powerful Daily Rituals to Help with Mindset

  What comes to mind when you hear the word “ritual”? Full moons? Alters? Cloaked figures around open fires? For many of us, the term comes shrouded with associations of ancient practices involving sacrifices and a form of spirituality that just doesn’t resonate! However, this isn’t how rituals have to look. As far as we’re concerned, rituals in the modern world are simply routines with intentions behind them. They’re actions that you commit to doing regularly - or at regular intervals - because you know that they will have some kind of positive impact on your life. Productivity. Mental clarity. Relaxation. If you craft the perfect ritual, you can help yourself to achieve any of these states.  So, in our...

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